Working to make your business known to your target audience can be difficult. Especially when you don’t have the time to spend scrolling through the different places your audience are migrating to in this digital age.
This is where the importance of social media content management comes into play.
The importance of prioritising social media today
Many business leaders are so busy with putting their efforts working IN their business, that they forget to focus ON their business as well.
There is always something around the corner that needs to be completed with urgency. That can mean that understanding how and what to post on social platforms can often be put on the backburner.
While many stay loyal to old-school word-of-mouth brand building and traditional media advertising, it would be remiss to ignore the impact of social media.
Statistical proof that social media is the way forward
A recent study found that 76% of Gen X are active on social media. Another paper found that millennials are avoiding traditional forms of marketing and advertisements. This is because they have become accustomed to consuming fast media in short bursts. Some of which are visually stimulating like videos or GIFS.
In short, millions of users use social media to interact with businesses and buy directly from their official profile.
Designing Social Posts that POP!
Think about the type of content that will be used. This can be imagery or written content such as posts or blog articles.
Add topical posts which are posts that are relevant to your industry but do not directly promote your products or services. You want to appeal to what your customer base is interested in, and not only what you can provide. Examples include news and thought-leadership material which help to display your core values.
Then, add promotional posts which show your audience what you offer and why it benefits them.
Another thing that you need to be mindful of is how often you post.
A consistent posting schedule is important!
It’s easy to forget for a day or two, but sometimes it can lead to weeks and months of silence from your social media platforms. This will steer away your audience, as they are no longer benefiting from your content and so may forget your brand.
Keeping yourself in view of those you want to appeal to is integral to keeping customer loyalty and building a following online. You could do this by posting three times per week, with two topical posts and one promotional post to keep your audience interested in your content.
Pitchfire can help you boost your social media presence
To help you with the issue of appealing to the digital generation, we are now offering our Pitchfire Posts Plan which includes:
- 3 posts per week handcrafted just for your business
- Regular posts to highlight your services and products
- A dedicated content creator and editor
- Posts published to 2 standard social media platforms (company LinkedIn, personal LinkedIn, Facebook, or Twitter)
- Monthly reviews
- HeyOrca content panel
As an outsourced sales company, we understand how important it is to scale your business and increase sales. Now, we can build your online presence for you to reap the rewards.
Contact Pitchfire today to talk about how to get started!